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Community product
Feed, community, and trust in one product
SOEI Social connects content, profiles, and conversation so every interaction has clearer context, trust signals, and next steps.
Discover
Feed, video, and communities by real interest.
Interaction
Profile, chat, and connection sit close together.
Trust
Trust signals show in the right place before an action is suggested.
Product core
Starts with a usable feed, profile, video, and chat
Differentiation
Makes trust part of the experience instead of a separate block
Growth direction
Gradually expands into rewards, creators, and action support
Product interface
Illustrative interface
Community feed
Content, video, and community appear by real interest.
Trust signals
Verification, interaction, and relevance appear next to content.
Verified
Good interaction
Context fit
Next step
03Connect, chat, or join a community only appears when signals are clear enough.
DiscoverFeed, video, community
InteractionProfile, chat, connection
ActionEvidence-based next-step suggestions
Core capabilities
Three core capabilities
SOEI Social focuses on content discovery, sustained interaction, and grounded actions.
Discovery block
Feed, video, and community content are the product’s first entry point.
Personalized feedVideo and short contentCommunities by interest
Interaction block
Profiles, chat, and connections are organized seamlessly to keep exchange going.
Profiles with clear rolesContextual chatBehavior-based connections
Expansion block
Rewards, creator support, and automation open when signals are clear enough.
Grounded next stepsCreator supportSignal-based expansion
Product interface
One screen for the full community journey
The product starts with content and community, then places trust signals where they open connection and next actions.
FeedCommunityTrustConnect
Feed
Interest-based feedContent, video, and community appear by topics of interest.
Read, check trust, and connectProduct center
Featured suggestionsContent, profiles, and signals appear in the same context.
24New content matched to real interest.
ContentPosts, video, topics
ProfileRole, relevance level
CommunityJoin, exchange, follow
Featured content
Clear trust
A new content series that lifts return frequency in week one
Featured
Community and signals
VerificationRelevantConnect
Product communityFrom content you can move into exchange and group participation.
Profile verificationHelps you see trust level before deeper interaction.
Suggest next stepsThe system only suggests when behavior and context are clear enough.
XemNewsConnect
Experience outcomes
→
Discover
01
Discover more accurately
Content and communities fit each journey better.
→
Interaction
02
Deeper interaction
Feed, chat, and profile connect to create valuable relationships.
Trust
03
Clearer trust
Trust signals support connection inside the experience.
Clear entry pointClear trust signalsClear next step
Easy-to-grasp productFeed, community, and profile live in one experience.
Trust lives in the experienceTrust signals appear next to content and profiles.
Every next step has a reasonConnect, chat, or join a community appears based on real signals.
SOEI Social has a clear entry point, clear trust signals, and a clear next step.